About

My name is Alexander – Sasha for short.

I am a UX designer of Russian origin, based in Amsterdam. I have experience in concept development and validation, UX research, prototype testing, SaaS, and e-commerce product design.

My backround is in advertising and new media research, but I found UX design to be the one thing I would do even if I didn't make money from it. My other passions are consumer tech, digital products, urban planning and video games.